The short answer: for most service businesses in the US, no. You don't need a certification to start, to charge or to be good at what you do. The ex…Read more
The short answer: say the number in one plain sentence, then stop talking. No apology, no backstory and no discount before anyone asks for one. Prac…Read more
When I was younger, I was always told that if I didn't work hard, I wouldn't amount to anything. Maybe those exact words weren't spoken (maybe they …Read more
I built a business partly out of spite.
That's not how I described it at the time. At the time. I said all the right things about market gaps and h…Read more
Sundays are sacred in our house.
This is the day I protect like my life depends on it.
No hustle. No grinding. No convincing myself I need to be p…Read more
Spring is here and our schedule just got a whole lot fuller.
Soccer. Football. Weekly horseback riding lessons for the kids.
And honestly I am so …Read more
Something shifted in the workshop.
I could feel it in the room.
Women showing up, getting real, doing the actual work instead of just talking abou…Read more
Today is the day for my live workshop training and I’m so excited.
Not just to teach strategy.
But to do what I've always done since before Sales…Read more