This is the day I protect like my life depends on it.

No hustle. No grinding. No convincing myself I need to be productive.

Naps if I need them. Books. Outside time. Whatever fills the cup back up.

And then at some point in the afternoon I sit down for about an hour and map out my week.

Not in a rigid overwhelming color coded spreadsheet kind of way.

Just a simple plan.

Who needs to be where. What the kids have going on. What needs to happen in the business to actually move the needle. What I need to feel like a human being this week.

I call it my family plan, my me plan, and my business plan.

Three simple categories. One hour. And suddenly the week ahead feels manageable instead of chaotic.

Here's what most women forget to put on the calendar.

Themselves.

Your sales calls. Your follow ups. Your outreach. Your content. Your morning routine.

If it's not on the calendar it's not getting done.

And here's what I know about visibility. People will not find you unless you show up and actually want to be found.

Posting once and hoping for the best is not a strategy. Following up once and assuming they're not interested is not a strategy. Showing up inconsistently and wondering why revenue is inconsistent is not a coincidence.

You have to be intentional. You have to put yourself on the calendar. You have to treat your business like the real thing it is.

So this Sunday before the chaos of the week starts, take one hour.

Map it out. Three categories. Family. You. Business.

Put yourself on the calendar. Make a plan.

Failure to plan is planning to fail.

And you are too talented and too driven to leave your week up to chance.

Go enjoy your Sunday first though.

You earned it.

You've got this,

Sausha

Soccer. Football. Weekly horseback riding lessons for the kids.

And honestly I am so here for it.

But here's the thing most people don't talk about.

The reason I can actually show up for all of it without losing my mind is because I do the work on the front end.

I batch my content. I plan 90 days ahead. My systems run without me.

So when Saturday comes and my kids are on the field or in the saddle, I am actually there.

Not on my phone. Not mentally running through my to do list. Actually present.

That's the whole point.

When you're in constant hustle mode you miss the stuff that actually matters. The soccer games. The slow mornings. The horseback riding lessons you used to take every week just to be around a group of women who get it.

I'm starting those lessons back up this spring and I cannot wait.

Here's what batching actually looks like for me.

I know what I'm promoting for the next 90 days. That means my content has a direction. My emails have a purpose. My team knows the plan.

I'm not waking up Monday morning wondering what to post or who to follow up with. It's already mapped out.

That's not hustle. That's smart.

And it's what buys me the time to ride horses on Saturday afternoon and actually be present at my kids' games instead of sneaking emails from the bleachers.

This is your permission slip.

Whatever fills your cup, go do that this weekend.

Close the laptop. Put the phone down. Go outside.

You deserve a life you actually enjoy. And building systems that support that life is not optional. It's the strategy.

You've got this,

Sausha

I could feel it in the room.

Women showing up, getting real, doing the actual work instead of just talking about it.

That's what happens when you stop running on empty and start building from a grounded place.

But here's the thing about breakthroughs.

They need a place to land. They need somewhere to grow.

Otherwise life gets busy, the kids need something, the inbox fills up, and two weeks from now you're right back where you started.

So before you do anything else today, sit with this question.

Who do I need to become to have the life I actually want?

Write it down. Don't edit yourself. Don't overthink it. Just let it come out.

That answer is your compass.

Most women skip this step.

They go straight to the strategy. The offer. The funnel. The content plan.

And then they wonder why nothing is working.

Because the strategy only works when the woman behind it is aligned. Clear. Grounded. Operating from a place of knowing instead of hoping.

Everything I teach inside Grounded Mama is built around helping you become that woman.

The identity work. The mindset shifts. The nervous system healing. The community of women who are doing this work alongside you.

One live call a month with me. Curriculum you go at your own pace. A private Facebook community where you are seen and supported.

And here's what makes this moment different.

We kick off April 1st. Everyone who joins now gets a bonus kickoff call with me before we even start.

This is your place to land.

Yes, I'm ready to become her.

You've got this,

Sausha

Not just to teach strategy.

But to do what I've always done since before Sales Mama even existed.

Some of you have been with me since Manifest Like a Mother. Since Badassery Mastery. Since the very beginning when it was just me helping women become who they needed to be to get what they truly wanted in life.

That's still what this is.

The work has never changed.

Women come to me thinking they need a better funnel or a better script.

And sometimes they do.

But more often they need to get clear on what they actually want, untangle the beliefs that are quietly running the show, and find the support that helps them trust themselves so deeply they don't need anyone to tell them what to do anymore.

That's the goal.

Not to make you dependent on me. To empower you so you can empower others.

One sale. One woman at a time.

That's how entrepreneurs change the world.

I built Sales Mama because I saw what happened when women got both things. The inner work and the outer strategy. The identity and the system.

They didn't just make more money. They became different people. Grounded, confident, clear. Women who showed up differently in every room they walked into.

That's what I'm after. Every single time.

This is your invitation.

If you've been waiting for a sign to invest in yourself, this is it.

Grounded Mama is where it starts. The identity, the mindset, the community, the support.

We kick off April 1st and everyone who joins now gets a bonus kickoff call with me.

Yes, I'm ready to become her.

You've got this,

Sausha

Former FBI hostage negotiator.

And honestly it might be one of the most powerful books I've read for business and life. Not because of the negotiation tactics. Because of what it teaches about going deep.

Most people are terrified of the uncomfortable conversation.

Asking the hard question. Holding space. Having the conversation most people are too afraid to have.

We call it being polite or not wanting to rock the boat.

But really it's fear.

Fear of what we might find out. Fear of being too much. Fear of saying the wrong thing and losing someone.

This book is a masterclass in making people feel seen, heard, and understood. And when you can do that in sales, in relationships, in leadership, everything changes.

The women who are winning are not the ones with the best scripts.

They are the ones willing to go deeper than everyone else.

To ask the question nobody else asked. To sit in the silence instead of rushing to fill it. To hold the space instead of coaching through it.

Most people come to me thinking they need a better closing line. What they actually need is the courage to go deeper in the conversation they're already having.

So where does the fear of going deep actually come from?

Beliefs.

If you've been told your whole life not to make waves, not to ask too much, not to push, you carry that into every sales conversation. You pull back right when you should lean in. You soften right when you should hold firm.

That's not a sales problem. That's a belief problem.

And it's exactly what we work on inside Grounded Mama.

Grab the book here.

And if you're ready to do the deeper work, I'd love to have you in the room.

Yes, I'm ready to become her.

You've got this,

Sausha

I'm in the middle of a big transition right now.

Restructuring my life, my team, my finances.

I've made a lot of money over the years and I've also lost a lot of it. Bad investments. Bad decisions. And honestly, bad beliefs.

Because here's what I know about myself.

I'm good at making money. I just never fully believed I deserved to keep it.

Where do money beliefs actually come from?

By age 7 most of our money beliefs are set.

If you grew up in a home where money was scarce, stressful, or never talked about, that became your baseline. And you've been operating from it ever since without even realizing it.

Maybe your beliefs sound like mine did.

Making money is hard. Who am I to have more when others have so little. It's never going to be enough anyway so why even try.

Those aren't your beliefs. Those are programs running in the background that were locked in before you even had a say.

The same goes for sales. If you've had negative experiences or been told sales is pushy or gross, your brain locked that in too. And now you avoid the exact things that would move your business forward.

So what do we actually do about it?

We untangle it and embed something new.

Think of it like changing the channel. From the station that only plays doom and gloom to the one that shows people winning, building, thriving.

Start with what you're consuming today.

What are you listening to? What are you watching? Who are you following on social media? Are the people closest to you actually supporting your dreams or are they quietly talking you out of them?

I left Iowa and moved to Oregon five years ago. One of the best and most challenging decisions of my life. I had to leave what I knew to become who I was meant to be.

You don't have to physically move. But you do need to change your environment in some way.

One podcast. One account you unfollow. One conversation you stop having.

Day by day it adds up. And one day you'll wake up and realize everything around you is different.

That's the work we do inside Grounded Mama.

We kick off April 1st and everyone who joins now gets a bonus kickoff call with me.

Yes, I'm ready to become her.

You've got this,

Sausha

Nobody actually does it.

Including me, for a long time.

I had the business. The clients. The strategy.

I also had zero boundaries, zero structure, and zero time for myself.

I was the person for everyone and nobody for myself.

So what does that actually look like in real life?

You're doing all the things but nothing is working.

You're showing up but not signing clients.

You feel like you're behind, like everyone else has something figured out that you don't.

That's not a marketing problem. That's an energy and identity problem.

Here's what nobody tells you about open loops.

Every commitment you make to yourself and don't keep is a message to your brain that you don't matter.

Every open loop in your life is an energy leak.

The workout you skipped. The water you forgot to drink. The nap you talked yourself out of. The yes you said when every part of you wanted to say no.

Those aren't small things. They add up. And you wonder why you feel drained before lunch.

So what do you actually do about it?

Start small. Close one loop today.

Drink your water. Get outside for five minutes of sunshine. Take the nap if you need it. Say no to one thing you don't actually want to do.

Just one.

I start every single morning with a one hour routine that sets the tone for everything that follows. When I start the day with me, the rest of the day goes smoother. Every time.

When I started keeping appointments with myself the same way I keep them with my clients and my kids, things changed.

When I started believing it was actually possible instead of just hoping it was, things changed.

You are the creator of your reality. But you have to believe it first.

And if you're ready to go deeper on what that actually looks like, I'd love to have you inside Grounded Mama. A monthly membership for women who are ready to stop surviving and start becoming.

We kick off April 1st and everyone who joins now gets a bonus kickoff call with me.

Yes, I'm ready to become her.

You've got this,

Sausha

I've been talking a lot lately about energy, burnout, and what it actually takes to build a business without losing yourself in the process. And I figured the best place to start is with my own story.

Because I have been there. Rock bottom, running on empty, doing all the things and getting nowhere.

Here's what happened and what I did about it.

I was doing everything right and still felt completely broken.

My clients were winning. Hitting their goals, booking clients, growing their businesses.

And I couldn't figure out why I couldn't replicate that for myself.

I was posting more. Writing more. Doing more.

But all of it was coming from a place of lack, not abundance. I was bitter. Angry. Burned out. I had nobody and no plan to snap me out of it.

So I shut the laptop.

I went and rode my horse. I exercised. I took a full digital detox.

And I realized something that changed everything for me.

Your energy is a boomerang. What you put out, you get back.

I was running on empty and wondering why I kept attracting chaos. The problem wasn't my strategy. It was the version of me I was operating from.

So what did I actually change?

I started structuring my days. I did the hard things first so I had more energy for everything else. I said no to anything that didn't align with where I was going. I kept appointments with myself the same way I kept them with my clients and my kids.

Not because I had more time. Because I finally understood that my energy is the foundation of everything I am trying to build.

If the foundation is cracked, nothing built on top of it will hold.

Here's the one thing I want you to do today.

Put your phone on airplane mode for an hour.

Take a walk and leave it behind. Read a book. Sit outside. Let your mind and body and nervous system actually breathe.

It sounds too simple to matter. It's not.

When you start protecting your energy like it's your most valuable business asset, everything changes. Not because you found a better strategy. Because you became a different person first.

That's the work.

And if you're ready to go deeper, I'd love to have you inside Grounded Mama. A monthly membership for women who are ready to stop running on empty and start building from a grounded place.

We kick off April 1st and everyone who joins now gets a bonus kickoff call with me.

Yes, I'm ready to become her.

You've got this,

Sausha

If any of these hit close to home, keep reading.

"I know I need to raise my prices but I'm terrified of losing clients."

Girl. I did not get past that fear before I raised my prices. I raised them scared.

And I want you to hear that because so many of us are sitting around waiting to feel confident first. Waiting for some magical moment where it just feels right. That moment is not coming. You make the decision and you do it anyway.

Here's what helped me though — I stopped making it about me. It's not "I charge this much." It's "this is what it costs to work with Sales Mama." The second I removed my ego from it, I could look at the numbers like a researcher. What does it actually cost me to deliver this? What's the ROI my client walks away with? What am I paying in systems, contractors, overhead every single month?

Do that math. Most of the time you'll find out you're barely paying yourself — and that will give you all the permission you need.

One more thing. When you price too low on a mid or high ticket offer, your clients don't show up the way they need to. The investment creates the commitment. I've tested this. The people who got the discount or the scholarship? Almost always the first to quit.

Price for the version of your client who shows up and does the work. That's the client you want.

"What does a real sales system look like for a small team?"

It's simpler than you think. Four things:

How do you find leads? How do you qualify them? How do you close them? And what happens after they say yes or no?

That's it. And most people I work with are completely missing the last two. No closing process. No follow-up. Just vibes and hope. And I say that with love because I've been there.

The money you think you're missing? It's sitting in your follow-up.

Start by getting these four things written down. Even just on paper. You don't need a fancy CRM or a 47-step automation to begin. You need a process you can actually follow and repeat.

And stop winging the sales call. I know winging it has gotten you this far — but it will not get you further. Know your process. Do the reps. Get good at it.

"I have leads coming in but nobody is converting."

First I want to ask you — are these actually leads? Are they curious or are they committed? Because those are two very different people.

Curious people browse. Committed people buy.

If people are getting on calls with you but not converting, chances are you're coaching on the call instead of selling. I see this constantly. Someone gets on a discovery call and spends an hour answering every question, solving every problem, giving away the whole thing for free. And then they wonder why nobody bought.

Your job on that call is not to teach. It's to uncover the pain, hold the frame, and make the ask.

And then follow up. More than once. If you send one message after a call and think "well they'll either do it or they won't" — that is not a sales process. That's leaving money on the table and calling it strategy.

Map it out. Where are leads coming from, where does the sale happen, what does follow-up look like. Look at that map and you'll see exactly where it's breaking down.

"How do you know when you're ready for a retreat?"

Honest answer? You don't. You're never going to feel ready.

The women who show up in those rooms did not have everything figured out. They didn't have the perfect childcare plan or the fully delegated business or zero guilt about leaving. They made the decision first and figured it out from there.

And here's what I've watched happen over and over - the whole process of preparing to leave, asking for help, delegating, trusting other people to hold things down while you're gone? That IS the growth. That happens before you even walk through the door.

So if a retreat has been living in the back of your mind, that's not random. That's something. The question isn't whether you're ready. It's how much longer you're willing to stay exactly where you are.

If you want your question answered on a future episode, DM me on Instagram @salesmamaschool or drop it in the SalesMama community. I read everything.

And if you've been thinking about the Root to Rise CEO Retreat, May 14-17, 2026 in Southern Oregon, now's the time. Details at salesmama.biz/retreat.

We'd love to have you in the room.

-Sausha

Because here's what I know after years of coaching women in business. Strategy alone doesn't fix everything. Systems alone don't fix everything. And if you've ever done all the right things and still felt stuck, this conversation is going to make a lot of things click.

Who is Crystal Rasmussen?

Crystal is a Generational Healing practitioner and teacher based in Montana. She facilitates sessions and trainings that help people release inherited trauma carried within their bloodline. Trauma that was never theirs to begin with but has been quietly running the show.

She didn't stumble into this work accidentally. Crystal spent years searching. She was a single mom running a graphic design business for the ranching community, feeling unfulfilled and knowing there was more. She studied energy healing, chakras, intuition. She considered going back to school for counseling. And then one day generational healing found her.

She enrolled in Soul Therapy School with founder Deborah Sky King, went through the 13 Mystical Wisdom Teachings, and eventually became one of the first people certified to facilitate Generational Healing sessions. Today she travels to expos, holistic fairs, and events facilitating demonstrations, speaking, and teaching women how to become certified Generational Healers themselves.

What is Generational Healing?

This is an ancient healing technique that works with the ancestors of your lineage. The premise is this. Unhealed trauma doesn't just disappear when someone dies. It gets passed down. Embedded in your DNA. Showing up in your thoughts, your belief systems, your fears, your physical body, and your relationships.

Generational Healing gives your ancestor the opportunity to share their story and receive healing. And as they heal, so do you. The density lifts. The pattern breaks. The lineage shifts.

Crystal described it this way. We carry our ancestors emotional pain within our DNA. Those unhealed traumas impact your physical body, your spiritual body, the choices you make, and your experiences in life.

And it doesn't just stop with you. It stops being passed to your children too.

What This Has to Do With Your Business

This is where it gets really interesting for the women I work with.

So many high achieving women are pushing hard. Doing the work. Following the strategy. And still hitting the same wall. Crystal sees specific patterns come up again and again in her high performing clients.

The inability to communicate. Not having a voice. Being suppressed for so long that even when you want to speak up, something holds you back.

Operating from the mind instead of the heart. Forcing things. Trying to control outcomes. Struggling to trust the process.

Grief and pain carried for generations that shows up as anxiety, self-sabotage, fear of being seen, and an invisible ceiling that no amount of strategy seems to break through.

Sound familiar?

This is not a mindset problem you can think your way out of. This is something that lives in the body. In the lineage. And it requires a different kind of work.

The Story That Stopped Me

Crystal shared a story about a client named Amber who came to her with severe anxiety. Multiple panic attacks every single day. On medication. Avoiding situations. Her relationships, her health, her finances all impacted.

After one Generational Healing session, Amber sat up and said her mind was quiet for the first time she could remember. A week later she had zero anxiety. Two and a half months later she was off all her medication. Two years later she posted publicly that she had been anxiety free ever since.

One session.

I'm not saying this is magic. I'm saying there is work available to us that goes deeper than what most people are willing to look at. And the women who are willing to go there are the ones who experience the kind of transformation that actually sticks.

On Connection, Business, and Doing Things Differently

One of my favorite parts of this conversation was when Crystal talked about why she enrolled in Sales Mama School. She said it was because of the connection. Because I bring the humanness in.

She said working with me has reminded her that she gets to come home to herself and operate from her truth versus all the noise around her telling her to do it this way, be on social media, push harder, hustle more.

And I think that's exactly what this whole conversation was pointing to. Whether it's the work Crystal does or the work I do in business, the throughline is the same. You cannot build something sustainable from a place of inherited fear, suppressed voice, or disconnection from yourself.

The inner work and the outer work are not separate. They never were.

What Crystal Wants You to Know

I asked Crystal what she would say to the woman who has all the gifts and all the potential but is still playing small, still scared to be seen, still waiting for permission.

She said this.

Give yourself permission to say yes to you. Because so much of the time we're looking for outside permission or we're taking care of everything and everyone else first. Give yourself permission to show up and commit for you. Because you're worth it.

Simple. Direct. True.

-Sausha

Listen + Watch

If this resonated, go listen to the full conversation. We cover a lot more ground than I could fit into a blog post and Crystal's energy alone is worth showing up for.

🎧 Listen on Spotify or Apple Podcast here

▶️ Watch on YouTube here

Connect with Crystal Rasmussen:

Website: crystalrasmussen.com

Facebook: facebook.com/crystalrasmussengenerationalhealing

Instagram: instagram.com/crystalrasmussen

TikTok: tiktok.com/@crystalannrasmussen

And if you're ready to do this kind of deep work in person:

My Root to Rise CEO Retreat is happening May 14-17 in Southern Oregon. This is the room where things actually shift. Limited seats. Women only. Come ready to do the work.

→ salesmama.biz/school

Sausha Davis is the founder of Sales Mama School, host of the Sales Mama School podcast, and a sales mentor for women in service-based businesses scaling to multi six figures. She believes the inner work and the outer work are the same work.